I received this Elizabeth Arden Beautiful Color Lash Enhancing Mascara in Black as part of a free gift for subscribing to Elle magazine. It has to be one of the best mascaras I have tried – it’s up there with a YSL mascara I bought a couple of years ago. Seems I like mascaras that come in gold packages!
The bristles on the brush look pretty traditional and are fairly closely packed. I find it a joy to apply as the brush gently strokes the mascara onto my lashes, lengthening and thickening. The length is not as spectacular as Benefit’s They’re Real but the thickening is what I like. They’re Real only lengthens so eyeliner is needed but for me, I do not need additional top liner with the Elizabeth Arden mascara to make my lashes look fuller. The separation is good and when I curl my lashes using the wand (I’m scared of eyelash curlers!), the curl holds.
I can wear this all day with absolutely no irritation, no flaking or any kind of deterioration whatsoever. The curl holds all day and even when I fell asleep the curl was still there when I woke up! There is something about the formula that feels like it is nourishing my eyelashes – my lashes do not harden like with many mascaras. I think there is some kind of flexible element in there.
I now remember why I used to buy premium mascaras – they really are superior. This Elizabeth Arden Beautiful Color Lash Enhancing Mascara in Black does what it says – it enhances my lashes. It’s no too dramatic so I can wear it in the day but it is enough that I can wear it at night. I would definitely pay £21 to buy another one of these!